GTM Vault is where GTM software gets evaluated. Operators show the stacks they run on Show Me Your Stack, founders and revenue leaders at 11,497 companies read the results, and every tool named on the record lands in The Stack Index. Three quarterly partner packages, capped so the quarter's production is fully allocated when all 4 sell. Request the media pack for packages, pricing and what is still open.
Who Reads GTM Vault
This is a decision-making audience, not an awareness audience. 75% of subscribers sign up with a work email, 20,716 of 27,542 as of 31 October 2026. That is 11,497 companies, and 2,223 of them have 3 or more people on the list. Most subscribers are running GTM systems inside their companies rather than reading for education.
27,000+ subscribers and 47,450 followers across 155 countries. 1M+ views across GTM Vault properties over the last 12 months. 6,901 readers, roughly 25% of the list, open at least half of every send, and 10,672 opened at least one send in the last 30 days. A newsletter send draws 7,000 to 10,000 views; the top essays pass 10,000 within 72 hours. Each episode reaches about 10,000 readers and viewers within 30 days across the written breakdown, YouTube and audio.
55% of the audience is in the United States, across all 50 states. California leads at 19%, Texas at 8.4%, New York at 8.2%. The rest spans India, the UK, Canada, Australia, and 150+ countries in total. That distribution aligns with where B2B SaaS, AI, and venture-backed teams are headquartered.
The core segments: founders and CEOs at Seed through Series C+ B2B and AI companies, CROs and VPs of Sales and RevOps leaders, senior operators responsible for tooling and systems and execution, and the buyers and internal champions evaluating GTM, data, and infrastructure tools.
Read by teams inside OpenAI, Anthropic, Google, xAI, Meta, Microsoft, NVIDIA, Amazon, SpaceX and Perplexity.
Ranked #35 on Substack Rising for Business, Substack’s leaderboard of its fastest-growing paid publications in the category.
GTM Vault readers also read the publications below. A decision-making audience, not a general startup media audience.
Sponsorship
I sell quarterly partnerships, not single ads. A fixed number of placements, reporting on every send, and I write every newsletter placement myself, in my voice, so it reads like the rest of the issue. Every video placement runs the same way: your logo on screen for the full episode, a presented-by banner at the top and end of the episode newsletter, and a credit with link in the YouTube description. No scripted ad breaks.
Partner, $9,000 a quarter. 3 Sponsored Newsletter placements across the quarter, 1 per month, at the top of the send. Or 1 placement plus 1 Sponsored Show Me Your Stack episode, if your buyer is the operator building the stack. 2 per quarter.
Stack Partner. Everything in Partner, plus 2 Sponsored Show Me Your Stack episodes with your logo on screen throughout, plus 1 paid boost of the episode post to your target accounts on LinkedIn. 1 per quarter.
Presenting Partner. Everything in Stack Partner, plus presenting credit on 2 GTM Vault Podcast episodes across YouTube, Spotify and Apple, category exclusivity for the quarter, first right of renewal, and first right on the presenting tier of the annual State of the GTM Stack report. 1 per quarter.
Two premium placements book separately, on top of a package or alone: the Sponsored Coffee Walk, a founder interview filmed on location with your credit carried across the write-up, the trailer and every clip, 1 a month; and the Presented Episode, where your executive is the guest for a full 60-minute episode presented by your company, with GTM Vault setting the questions and the episode labeled sponsored throughout, 1 a month.
What a partnership produced. ZoomInfo ran 8 placements across the GTM Vault Podcast write-ups from July to October 2025: 169,465 emails delivered, 60,384 unique opens and 583 readers clicking through, with the partnership renewed every month for 4 months. Primer presented Show Me Your Stack 10. Every package reports the same numbers at 48 hours and 2 weeks, in a shared sheet, before you ask for them.
Q1 2027 themes, one partner per theme. January: signal-based outbound, what replaced the sequence. February: the record layer, what the CRM became. March: State of the GTM Stack, what operators run. Themes are editorial and fixed before the sale. A partner picks a month, never a guest or a conclusion.
The Stack Index and your tool. Every Show Me Your Stack guest names the tools they run, and every tool lands in The Stack Index at pro.gtmvault.co/stack with the operator who named it. If your tool is on the record, the sponsored write-up carries the line "named by N operators on Show Me Your Stack." Placement in the index is not for sale, and no sponsorship moves a tool into a layer or up a list. That is what makes the line worth having.
Does your market read GTM Vault? Send your target account list and you get back how many of those companies already have readers on the list, before you spend anything. Aggregate only; no subscriber is ever named.
Q1 2027 availability. 2 Partner, 1 Stack Partner, 1 Presenting Partner. Dates lock once you pick a package. Single placements are available by inquiry.
Fit categories. GTM software, sales and revenue operations tooling, developer and AI infrastructure, data platforms, and B2B services selling into revenue teams. If you are unsure whether you fit, send a note and you will get an honest answer rather than a stretched one.
Disclosure. Every sponsored send carries a Brought to you by placement and sponsorship labeling, and sponsored posts are labeled at the top of the article and inside the newsletter. Content is reviewed with the partner before publishing. Editorial substance is never altered by sponsors. Every package reports at 48 hours and 2 weeks after each send or episode, with views, opens and clicks on your link.
The media pack covers every package, current pricing, and what is still open on the calendar.