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SMYS 8 | The Browser Is the Interface Everyone Abandoned
Why chat manages intent but not state, and how Elliot O'Connor of Frontier puts Clay and MCPs one click from the rep
Sep 8
•
Rick Koleta
7
What Is a Revenue Architect?
The two definitions that rank are both people outside the company, and neither can change what they were hired to architect
Sep 7
•
Rick Koleta
Revenue Architecture vs Revenue Operations
The boundary is not scope, it is which decisions you can reverse next quarter
Sep 7
•
Rick Koleta
The 8 Layers of a Modern Revenue System
Every published model disagrees on the count, and the count was never the argument
Sep 7
•
Rick Koleta
August 2026
GTM 49 | Your Website Converts at 1 Percent Because It Was Built for Reading, Not Buying
Hao Sheng of expertise.ai watches 80 million clicks a month, and part of the traffic you are paying for is agents who will never fill out a form
Aug 30
•
Rick Koleta
4
1
45:29
AI-Native GTM Is Not a Platform You Buy
The test is whether your reps have to adopt anything at all
Aug 20
•
Rick Koleta
13
1
2
GTM 48 | The Transcript Is the Commodity, the Context Is the Asset
Gorish Aggarwal spent 18 months building a context graph his better-funded competitors cannot copy, and now he says delete Gong
Aug 16
•
Rick Koleta
10
28:34
SMYS 7 | Your Reps Should Never Meet Your Agents
Why rep adoption, not agent capability, is the real constraint on GTM automation, and how Angelo Quiambao hides seven layers of agents behind a checkbox…
Aug 11
•
Rick Koleta
17
1
Production Was Never the Bottleneck
Nineteen days inside our own AI GTM machine
Aug 5
•
Rick Koleta
16
July 2026
GTM Is Not a Headcount Plan, It Is a System, and I Rebuilt Mine to Prove It
Twenty-one automated rails, one operator, and what it says about where revenue work is going
Jul 28
•
Rick Koleta
27
1
GTM Vault Pro: Where Revenue Architecture Gets Installed
The free publication explains the architecture. Pro is the annual membership that installs it: the Doctrine archive, the ten-chapter GTM Strategy…
Jul 27
•
Rick Koleta
3
Why AI SDRs Failed
The category promised to replace the rep, and what it replaced was the spam filter's patience
Jul 21
•
Rick Koleta
14
2
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