Archive - GTM Vault

GTM 54 | Salesforce Orgs Do Not Break, They Accumulate

Jelle van Geuns, founder and CEO at Cirra AI

Oct 25 • Rick Koleta

38:45

SMYS 10 | The Expensive Campaign Is the One You Never Ran

Why the price of a test, not the price of a click, is the constraint Riley Timmins rebuilt his stack around

Oct 20 • Rick Koleta

27:00

What Is a GTM Engineer?

The definition, what the role replaces, and what the ones on the record build

Oct 14 • Rick Koleta

What Is Sequencing in Go-to-Market?

Why the order you build a revenue system in decides more than the tools you buy

Oct 14 • Rick Koleta

GTM 53 | Stacked Signals Generate 19x the Pipeline

Christian Kletzl, co-founder and CEO at UserGems

Oct 11 • Rick Koleta

47:24

Coffee Walk 1 | We Left Billions on the Table by Staying in One Country

Barbaros Ozbugutu, co-founder of iyzico and Donnerstag.ai

Oct 8 • Rick Koleta

51:52

Clay Won the Layer, Not the Interface

Seven operators, no displaced incumbent, and the front door that is already moving

Oct 7 • Rick Koleta

SMYS 9 | The First Thing a Signal Agent Does Is Throw Signal Away

Why deletion, not enrichment, is the first step, and how Michael Bartimer of Clarify scores a signup on seven signals out of 100

Oct 1 • Rick Koleta

19:12

September 2026

GTM 52 | You Have No Relationship With the AI

Ariel Hitron, co-founder and CEO at Second Nature

Sep 27 • Rick Koleta

44:07

A Tool List Cannot Tell You What to Build First

The Stack Index places every GTM tool operators named on GTM Vault on the layer of revenue architecture it serves

Sep 23 • Rick Koleta

GTM 51 | LinkedIn Is Your Audience, Not Your Network

Olivier Roth, co-founder and Chief Growth Officer at The Swarm

Sep 20 • Rick Koleta

36:24

GTM 50 | The Next Buyer of Your Data Is Not a Person

Yoni Tserruya rebuilt Lusha for agents that query live, because a third of a static list is wrong by the time the last rep touches it

Sep 13 • Rick Koleta

28:38

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